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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: 2014
Jan 20, 2014

Ryan Madayag has a had a long successful career in sports marketing, starting with the NFL's Seattle Seahawks in 2004 as the team's fan development manager, which fostered a Super Bowl run in 2006 and the berth of the Seattle Sounders FC in 2008. Madayag talks about the Seattle market, some of the aspects of what traditional media still means even in a tech-savvy city, and how to impact fan engagement enough to draw them into the stands. Madayag talks about some of the challenges of marketing multiple college sports compared to only two professional ones, and some of the factors that go into building one of the best home football advantages in newly-renovated Husky Stadium.

Jan 17, 2014

Athletic administrators cannot do better than to replicate someone like Bill Hogan, who has been in the sports field for over 30 years at three different universities. Hogan talks about his time at Seattle University, especially mentioning the fighting to search out the department's long history which had been placed underneath a pool to rot. Hogan discusses his vision for bringing back Division I athletics to Seattle University after 29 years as well as capturing the city's attention by playing at the Key Arena. Hogan exemplifies his philosophy on grooming young administrators in his department and takes a few shots at the host, which is not unlike Hogan at all.

Jan 15, 2014

 

Jessica Smith is one of the best sports social media analysts who completely refrains from calling herself an expert and never trusts anyone who claims to be an expert. Smith talks about what really works and what doesn’t in social media, especially in the world of branding. Smith discusses strategies and tactics of ever evolving platforms such Facebook, Twitter and LinkedIn. Smith stresses the importance of school athletic departments to leverage their traditional media assets by telling their stories via social media. Twitter: @WarJessEagle

Website: http://socialnsport.wordpress.com/

Jan 13, 2014

In 1999, Leroy Denton recognized an issue of redemption of tickets for local sports events and decided to do something about it, forming Ticket Return, a company that has grown from a lone client in the Peoria Chiefs its first year into becoming the largest ticketing vendor of minor league baseball clients. Denton has now set his sights on developing one of the premier ticket conferences annually, with Ticket Forum, Feb. 7-8 in Charolette, NC and talks about some of the ways that the conference will develop its attendees, including presenting a certification process for all Ticket Return acumen in order to help its clients hiring those interviewees who have truly mastered the Ticket Return system. Twitter: @TicketReturn More information on Ticket Forum, click here.

Jan 10, 2014

 

Michael Mink has been around football for his entire life and now considers himself blessed with an opportunity to found his own indoor football conference, the X-League. Mink has seen the challenges of running minor league football franchises in the past, with an experience in Yakima where the team was doing well, but the entire league was not and collapsed around him. Now in Florida, Mink feels he has a legitimate shot at making the X-League a success; that means ensuring that each team owner has the acumen to operate their franchise effectively for the sake of league health. Mink talks about some of the issues surrounding his motivation to get into coaching in general, including the guidance of his mother, as well as some of the other important lessons he’s picked up along the way. Twitter: @XLeagueFootball

Jan 8, 2014

The real star of this episode isn't Steve DeLay, it's The Ultimate Toolkit, an 11-workbook effort co-authored with sports marketing legend Jon Spoelstra as a way to redefine ticket sales in the modern age. DeLay explains the various ways in which The Ultimate Toolkit came to form, including the reasons why its important for every franchise and athletic department to take a hard look at their revenue goals and ticket sales staff training. DeLay talks about why The Ultimate Toolkit offers up a lot of sales trainer secrets, including how to conduct group and season ticket sales, as well as boot camps. Delay also covers reasons why revenue generation sometimes remains a mystery to teams and how The Ultimate Toolkit can put each reader on the path to personal and professional success in the sports industry. Twitter: @SteveDeLay2

For more information: http://www.theultimatetoolkit.com

Jan 6, 2014

 

Fifteen years after leaving the Dallas Stars for the Texas Rangers, Paige Farragut is now one of the top executives selling tickets in Major League Baseball. Farragut talks about the highs and lows of selling both two straight seasons of World Series appearances by the franchise, as well as methodology toward keeping those customers long-term through incentivized season ticket holder programs. Farragut talks about the industry’s future, as the cusp of CRM data collection grows, so that franchises learn as much as they can about the prospective and current customers they have in the community.

Jan 3, 2014

With an office in Hong Kong, IMG Vice President of Business Development and Digital Media Tom Broom showcases various ideas for the future in terms of activating the globalization of sport brands. Broom explains how specific digital media rights in countries such as Singapore, India and China are exploding as demand for content as well as corporate sponsorship activation grows. Broom talks about some of the various ways in which brands such as the NFL and NBA have performed grassroots efforts to develop their brand further, creating deeper relationship ties within the Asian markets through flag football and street court initiatives. Broom also discusses the mysteries of the East by those coming from the West, as well as the differencials in culture for those sports executives attempting to envelope themselves in Asian customs and mindset.

Jan 1, 2014

 

Matt McGovern is running one of the top smaller promotions for unarmed combat sports with World Fighting Championships. McGovern covers not only the Las Vegas-Tahoe-Reno markets with his fights, but also into Louisiana with an eye on the Pacific Northwest. McGovern talks about some of the challenges he faces while running boxing and MMA promotions, as well as whether multiple major fight leagues can exist and stay on-par with the UFC promotions around the world. McGovern discusses his business acumen approach to the entire promotion game, which he considers lacking in some of the other fight promotions. Twitter: @WFCFights

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