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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 30, 2013

 

In the nation’s smallest state, Assistant A.D. of Marketing Adam Schemm consistently goes after the largest possible audience for the University of Rhode Island. Schemm talks about the branding challenges that he faced when arriving at Rhode Island, implementing both a new out-bound sales strategy in-house, as well as building a key fan development unit to retain fans once they’re in the building. Schemm discusses the various ways in which Rhode Island’s ticketing system has grown the fan experience both online and physically at the game. Schemm does mention his past with the Milwaukee Brewers, but still would not give up the contents of the secret stadium sauce recipe, even under duress. Twitter: @AdamSchemm

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