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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Nov 2, 2015

Brian G. Burns has over 20 years of sales expertise selling enterprise software for 12 VC backed start-ups. Burns now focuses on helping leadership teams create and dominate their market segments. Burns shares his approach, which is based on an exhaustive study of multi-million dollar deals across several industries and geographies. Burns talks about his time working in an efficient sales manner at a small company, and a time when the massive company bought the small one, creating multiple amounts of red tape, thus making it inefficient. Burns shares his vision of why the smallest rung of the sales category, those workers who are doing something that can be replaced by machinery, will be obsolete while the rest have the ability to survive and thrive. Twitter: @BrianGBurns

 

Burns has his own podcast, The Brutal Truth About Sales & Selling.

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