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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 23, 2013

 

Working in sports means learning how sell and being mobile, Jamie Morningstar has done both during her tenure in the NBA. Morningstar talks about her first jobs in sports, including working for the Seattle Super Sonics and the decision to move with the team to Oklahoma City, as well as her time at Madison Square Garden with the New York Knicks and now with the Milwaukee Bucks. Morningstar expands into selling the experience as well as the relationship between a client and team, in terms of retention, even when team performance is down. Morningstar discusses how she managed to study and pass the bar exam after law school while performing inside sales with the Detroit Pistons, as well as her thoughts on the overall expectations of working in the industry. Twitter: @jmelyn30

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