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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 22, 2013

 

Some of the most dynamic ways to draw an audience come out of the Professional Bull Riders, Inc. Barry McMullin talks some of the ways in which the PBR stays relevant in a fractured traditional media landscape, drawing fans to arenas with a  solid price point strategy. McMullin discusses the difference between PBR fans and others, especially on corporate sponsorship activation. McMullin highlights his time with the NBA and some of the marketing concepts which built the foundation of where he is today.

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