Robin Monsky has worked at four World Series, seven Super Bowls, one Davis Cup Final, several NCAA regional basketball tournaments and the 1996 Olympic Games in Atlanta (Press Chief, Centennial Olympic Park) and currently represents clients and events ranging from The Chicago Marathon and the Harlem Globetrotters to the Laureus World Sports Awards and ESPN. Monsky talks about her time with the Atlanta Braves, as the first woman in baseball to travel with a team full-time as their PR director, the relationships between reporters and PR directors in pitching stories. Monsky shares her insights into how social media has expanded the playing field in terms of who is determined a member of the press as well as the Centennial Olympic Park bombing, including the 24/7 news cycle that encapsulated Atlanta for two days during that time. Twitter: @SportyRobin