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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 14, 2014

Jason Anderson has sold tickets since the mid-2000s, and in that time, has gain a ton of experiences. Anderson shares his views on ticket selling, especially for the Dover International Speedway, where one annual event can make or break the company's bottom line. Anderson talks about the skill level required to build prospects into customers, as well as how he transitioned from the NFL and Arena Football League, where he sold for the New Orleans Saints and New Orleans Voodoo, respectively. Anderson was present when Hurricane Katrina struck the Ninth Ward, and relives some of the scary parts of that entire ordeal. Twitter: @JAndersonTix

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