Selling NHL hockey in a non-traditional market means focusing on redeveloping your brand, especially during franchise turmoil over ownership issues. Dallas Stars Executive Vice President Brad Alberts talks about the issues surround the team’s bankruptcy and working with season ticket holders as well as the general fan base to ensure the club’s survival in a crowd sports marketplace. Alberts speaks about team investment in the market as well as bringing ownership to the fanbase as well as developing a ticket base. Alberts discusses the role of technology in sales and his time with Legends Sales & Marketing. Twitter: @RiponScorer

Tickets drive revenues for an NHL team more than any of the Big Four Leagues because of a lack of major national television revenue. Eric Kussin is responsible for the creation of new revenues at a time when the New Jersey Devils have faced financial issues, especially a lockout-shortened 2012-13 NHL season. Kussin talks about the issues surrounding both the Devils and the NHL, as well as expands into his beliefs on dynamic ticket pricing and the secondary market. Twitter: @QSin34

Selling the MLS in a market filled with sports choices is exactly what Mike Ernst is up against, yet the Chicago Fire’s ticket sales have continued to set records and revenue marks for the league. Ernst talks about his philosophy on selling, the relationship between sales reps and season ticket holders, the impact of supporter clubs which are unique to the MLS in US team sports, and how the Fire continue to broaden their prospecting of new customers. Twitter: @RealMikeErnst

Selling hockey in NASCAR country means learning how to sell everything but hockey to the local audiences according to Shawn Lynch. Examined in this podcast is how Lynch has been able to develop fan development opportunities to grow the Checkers’ base as well as promote a cold winter sport in a Southern racing community. Lynch talks about different sales strategies as well as getting legendary sales trainer & author Jeffrey Gitomer to help develop the Checkers’ sales staff. Twitter: @CheckersLynch

Ed Chamberlain’s specialty is bringing new business into a market, and he’s currently helping oversee the new AHL initiative in Iowa, where the Iowa Wild (formerly the Houston Aeros) are taking root in Des Moines. Chamberlain talks about selling tickets in a market that has previously had minor league hockey and some of the challenges of re-establishing relationships with the local business community. Chamberlain talks sales, as well as why dynamic pricing has merit in the pricing world.

Traditional sports don’t have some of the issues that a spring training home might, especially in the Peoria Diamond Club circumstance. The PDC has various non-profit components, two MLB clubs which help operate functionaries during Cactus League Spring Training, and sales expectations throughout the year. Scott Moudry talks about the circumstances which the Peoria Diamond Club thrives, setting itself apart from the competition within the Phoenix metro area. Twitter: @ScottMoudry

Premium seating is the top of the podcast, as Kyle Shields discusses exactly why people want to pay more for better locations, status and distances to the field of play at an athletic facility. Georgia Tech just brought its new basketball facility online in 2012-13, so Shields talks about the school’s approach to selling out the courtside seating options, as well as factoring in what to do the increase the amount of luxury experience provided to each customer. Shields finishes with his thoughts on career development in the sports industry and what young administrators should focus on in order to move their career forward.

Mike Humes has helped developed sell-out strategies as part of the senior staff of five major league franchises, the American Hockey League, K2 Sports and the National Hockey League. Humes discusses the importance of the brand promise, especially being conveyed to a franchise’s sales staff, in order to build new revenue streams. And don’t even dare use the “D” word (discount) in his presence, as you won’t get past the first words of the conversation with him. Humes talks about true revenue generation and creation, as well as some of the future aspects that franchise management will face in the coming years. Twitter: @MikeHumes1

Sacramento Kings VP of Ticket Sales & Service Phil Horn discusses how the last few years of franchise turmoil helped shape the future marketing efforts of the organization, that includes driving ticket sales, revenue and sponsorship at a time when the team's future in Sacramento was uncertain. Horn talks about how the ticket staff dropped from over 50 full time staff members to 15 sales staff at the time of the May sale and some of the challenges of selling out the building to show the NBA that the league made the right decision by keeping the Kings in Sacramento. Twitter: @PhilKingsTix

Charles Lucas talks about some of the factors with the Reno Aces baseball team, and how they are able to draw fans in a continuous, fun environment. The Reno Aces are a franchise success story, because professional baseball in Reno has been a sorted one. Reno has had eight professional baseball teams play in the city since 1947. Once a boomtown before native casinos took away the allure of the Biggest Little City in the World, it is now a different place, especially hit hard by the 2008 economic crash. In 2009, the Tucson Sidewinders became the Reno Aces and started playing Triple A baseball in a brand new ballpark at a time when the local economy had 25 percent unemployment.