The Spokane Empire are the rebranded name of the former Spokane Shock, which dominated Arena Football 2, and Arena Football, from 2006-15, becoming the only professional indoor franchise to secure a championship in both leagues. Ryan Eucker serves as the director of operations, and reveals the story behind the rebranding, which became a point of contention after leaving the Arena Football League in 2015 for the Indoor Football League to start the 2016 season. What becomes a complicated mess ended up transition the franchise in various ways, as Eucker explains, including forming a "name the team" contest with the Spokane faithful. And Eucker does mention the legacy of the cowbells in the Spokane Arena, which became a massive fan issue during the 2009 season. Twitter: @RyanEucker

David Sher has several years of experience on the primary side of the market, working not only in sports with the Washington Nationals, but also at Live Nation, as well as consulting for various venues. Sher doesn't necessarily agree with the idea that the secondary market is fan-friendly, especially when it comes to brokers and the splits between earnings that the promoter/performer receives compared to the profits made by resellers. Sher discusses his position on the podcast, which creates a great debate on what is both ethic, as well as fits within commerce, when considering how tickets are bought and sold. Twitter: @DavidSher