Scott O’Connell has witnessed many of the changes to Minnesota baseball since the Twins hired him in 1984, including two World Series wins, two different ball parks, and the implementation of CRMs & dynamic pricing. O’Connell talks about the state of ticket sales back in the 1980s, when prospects were overlapped by sales staff several times over and the state of Minnesota sports as new venues come online. As 2012-13 president of the Association of Luxury Suite Directors, O’Connell provides his expertise on the state of the suite marketplace and where he believes it is headed in the next 5-10 years.