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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 4, 2013

 

Nic Barlage is part of a fascinating new territory when it comes to the NBA and dynamic ticket sales. Not only do the Cavs dynamically price their seats and/or premium seating, but they also use the same model for their suites while also considering concessions to put in the variable pricing mix. Barlage discusses some of the new enhancements that the Cavs had pioneered, including Flash Seats, which has allowed them to earn the second-highest renewal rate in 2012-13 of non-NBA playoff teams at 89 percent.

 

A companion to this podcast is a special minicast exclusively for premium subscribers, where Nic Barlage discusses how to implement a proper “pricing communication plan” to a sales staff.

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