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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 12, 2014

 

From 2010 to 2012, the Philadelphia Phillies were unstoppable when it came to ticket sales generation, garner an National League record of 257 consecutive sellouts as well as leading the MLB in attendance for two straight seasons (2011-12). Derek Schuster discusses some of the “good problems to have” while overseeing that run of revenue success from the ticket sales department, telling fans that they would have to reduce their group orders because of limited inventory. Schuster talks about how the Phillies prepared for the days when the demand wouldn’t be as great, trying to create additional opportunities to build fan engagement for longer term buys later. Now, with less of a waiting list and that consecutive sellout streak over, Schuster points to the Phillies Care programming which has kept more of the fans longer than expected. Twitter: @DerekSchu13

 

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