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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 7, 2014

First time athletic directors at small colleges often are overwhelmed by new tasks such as marketing, branding and communications. That's where Trip Durham comes in, running 2D Consulting, which seeks out those opportunities to help young ADs build their brand while in the top chair of the department. Durham talks about his past association as one of NACMA's leaders, which has helped increase the collective marketing acumen for the entire collegiate athletic landscape. Durham discusses his 22+ years in athletic administration and some of the challenges that new athletic directors, as a first time head of a department, who are looking to make the most of their revenue streams in marketing, communications, development and ticket sales. Twitter: @2DConsultingLLC

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