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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 31, 2013

Chris Thompson is one of the premier sports information directors in the northwest. Known by everyone in sports communication in the Puget Sound Region, Thompson has experience at every division of NCAA & NAIA athletics. Thompson sits down to talk about his tenure at the University of Puget Sound, an NCAA DIII where he managed every sport's marketing & communication while also earning a master's degree at Seattle University and what led Thompson to the decision to focus more on his health, wellness and family. Thompson also discusses his role at The Evergreen State College where the staff "embraces the weird" and as sports information director of the NAIA Cascade Collegiate Conference.

A companion to this episode is a minicast available to premium subscribers with Thompson, where he discusses how to find "good stories."

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