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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 30, 2013

Pat O'Conner presented a revolutionary plan for minor league baseball's 160 teams at the 2012 Baseball Winter Meetings. Dubbed "Project Brand," the mandate aims to change how all of the teams market themselves nationally to 5-10 corporate sponsors. O'Conner talks about some of the goals of Project Brand, of how it will effect each team's marketing, revenue streams, and his belief in the "power of one." O'Conner discusses the role of the Player Development Contract Agreement with Major League Baseball which lasts until 2020 in why Project Brand is key to implement within the next year as well as how both MiLB and each minor league team will have to work together continuously to put forth the best possible activation for any corporate sponsor sold.

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