Scott Frasnelly is responsible for the ECHL's new corporate sponsorship agreements and attempts at continually branding itself as the premier AA hockey league in the country. Frasnelly oversees the ECHL's 23 teams, examining how to help each sales staff maximize growth in their marketplace. Frasnelly understands intimately what each team's sales staff is going through, a former member of three of the team's sales staff, rising up to CEO of the San Francisco Bulls prior to joining the league office. Frasnelly talks candidly about the state of the league, where it needs to go, and how corporate sponsorship revenue has changed for all sports teams following the 2008 economic crash.
A companion to this episode is a minicast, available to premium subscribers, where Frasnelly speaks about developing "Marketing Plans" for teams.