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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 28, 2013

Scott Frasnelly is responsible for the ECHL's new corporate sponsorship agreements and attempts at continually branding itself as the premier AA hockey league in the country. Frasnelly oversees the ECHL's 23 teams, examining how to help each sales staff maximize growth in their marketplace. Frasnelly understands intimately what each team's sales staff is going through, a former member of three of the team's sales staff, rising up to CEO of the San Francisco Bulls prior to joining the league office. Frasnelly talks candidly about the state of the league, where it needs to go, and how corporate sponsorship revenue has changed for all sports teams following the 2008 economic crash.

A companion to this episode is a minicast, available to premium subscribers, where Frasnelly speaks about developing "Marketing Plans" for teams.

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