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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 16, 2013

Jason Martin has been at the forefront of out-bound ticket sales at major universities since joining Ohio State in 2008. Martin's leadership oversaw the building & subsequent leading of a brand new outbound ticket sales department (from the ground up). While other university athletic departments contract out their ticket sales to third party companies, The Ohio State's model has focused on non-football sales, earning $125k in its first year to over $1 million in year 4. Martin talks ticket sales, building a staff, customer service and serving every sport that the Buckeye sells admission to.

 

A companion to this podcast is "Defeating Campus Roadblocks" which is available to premium subscribers who download the FREE iOS/Android App (available in the smart phone/tablet marketplaces).

 

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