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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 25, 2013

 

The Canadian Broadcast Company’s Sports Division has delivered some of the best quality live entertainment in the world. Christopher Doyle oversees product development for CBC Sports, covering everything from Hockey Night In Canada to the Olympics to the CFL. Doyle discusses how broadcasting platforms have to achieve new activation for their sponsors to consumers who are now using digital means to access content. Doyle also talks about his role in creating the World Fishing Network and ensuring that fishing was presented 24/7 in order to deliver on that brand promise. Twitter: @ChrisDoyle

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