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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 11, 2013

 

Deep South baseball is personified by the Savannah Sand Gnats, led by President John Katz, who rescued a troubled brand a few years ago and transformed it into a thriving business. Katz talks about how working with elbow grease and duct tape has built a fun fan experience environment for any patron who enters to watch the Sand Gnats play. Katz discusses the history of the Sand Gnats, including the elimination of bleachers which were once a symbol of Southern segregation as Katz sought to involve every community member into the Sand Gnats’ brand equally.

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