"East Bay Moneyball" may not get a movie made about it, but the concept of dynamically pricing baseball tickets has been just as controversial for the San Francisco Giants as its cousins in Oakland had with who they chose to stick in the batting lineups. SF Giants VP of Ticket Services & Customer Relations Russ Stanley brought the concept to Major League Baseball and was able to show success with a new revenue stream since adopted by several professional teams across sports. Stanley sits down to talk about what dynamic pricing is, how he sold the team's ownership on its implementation, and why the concept is not only good for the bottom line, but also for the fans who want to see a Pirates v. Giants game on a Tuesday night. While the team has won two of the last three World Series, its also achieved a larger success at the gate, selling out over 150 straight home games. Twitter: @SFGiants