The words "Dynamic Pricing" are vogue throughout professional sports. But few understand them as well as Dr. Jan Eglen, Ph. D. As CEO of Digonex Technologies, Dr. Eglen oversees a vast operation which has helped look at pricing indicators for professional teams since the early 2000s. Dr. Eglen explains the various misconceptions of why dynamic pricing should not be feared, including the wrong idea that dynamic pricing for sports tickets has anything to do with the airline industry. Dr. Eglen expands to talk about how ancillaries in the arena has the capability of the next dynamic pricing model and why one of new skillsets for working in the sports industry's revenue side may include information technology experience. Twitter: @Digonex
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