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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 4, 2013

 

E. Ken “Ziggy” Siegfried is new to the west coast, arriving from Memphis over the last few years to become CSU Bakersfield’s Sr. Associate Athletic Director for Development & Major Gifts. Siegfried brings a lot of development knowledge from his years at Memphis before & after the Tigers men’s basketball team went to the N.C.A.A. Championship Game, thus his expectations for telling the Bakersfield Roadrunner story remain high as the athletic department enters the Western Athletic Conference next season. Siegfried talks about how he works on major gifts for Bakersfield and what his plans for the department in terms of development are down the line.

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