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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 31, 2013

 

 

Part 1 of UK Sponsorship Discussions on sports sponsorship branding begins with Activate’s Jeremy Edwards, who shares some of the details on how effective branding works for the sports team’s sponsor. Edwards discusses ROI and a good brand message which creates conversation for the team and sponsor. Typically, the focus on branding is what the team can achieve to the fan, but rarely does it go indepth into the customer’s reaction to a businesses’ sponsorship of their team. The conversation also touches on how a team’s roster has now become their own media channels through social media. Twitter: @Activative

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