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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 2, 2013

 

Sarah Melton has spent over 13 years with the NBA’s Dallas Mavericks, rising in the Public Relations Department until becoming the team’s Director in 2004. Melton talks about the ins-outs of the sports industry, especially things such as travel, sleep, social & family issues that come as a by-product of her job. The owner of the Mavericks tends to get quoted a lot by the media and Melton talks about she handles the unexpected issues that come with being high up in the Mavericks organization.

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