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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 16, 2013

 

The forgotten child of sports revenue is sometimes its more valuable member, that being premium seating options. Thought for a long time to be an easy win with high end partners, since the economic crash of 2008, teams have found it harder to sell a premium seat. Jason Gonella talks about the role of premium seating, what exactly those customers are looking for, and how to build up a stronger base of premium seating which is valuable real estate on the seating map. A former VP of Sales for AEG & The Rose Bowl, Gonella has worked in over 17 years in premium seating, his clients include AVP Volleyball, the Los Angeles Angels, MKTG, PrimeSport, Santa Anita Park. Twitter: @JasonGonella

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