Sean Callanan is focused on the growth of the social media market, especially in the world of sports. Callanan’s Sports Geek is responsible for the development of over 1 million Facebook fans for his clients, helping launch Sports DP at the NBA Draft for the Minnesota Timberwolves and a social presence for the Sydney Thunder, Cricket Australia. Sports Geek is about creating a richer experiences for the ever-demanding fan through digital media, and Callanan talks about some of the ways that teams are attempting to meet that demand head-on. Twitter: @SeanCallanan