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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 28, 2013

 

Starting a new baseball league is never easy, but Executive Director Chris Petersen believes he’s found the right mix in the Interstate Baseball League. After a couple of false starts, the league may be starting for an abbreviated inaugural season in August 2013. Petersen talks about the issues dealing with ownership, facility rental, revenue streams such as tickets, corporate sales, and concessions. With so many leagues that have made attempts in the 1990s/2000s which no longer exist, Petersen's goal is to learn from those mistakes in order to present a better, more focused baseball league able to stand the test of time.

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