President of STR Marketplace Preston Hill talks about NFL teams and the opportunity to push personal seat licenses sales higher through online portals. Hill talks about the current state of the PSL, different opportunities that the teams have in order to ensure that the “waiting list” grows instead of shortens, and what teams are doing to re-engage fans with luxury suite and premium seating options.
Bakersfield Condors President Matthew Riley has the task of making hockey cool in the desert. Riley talks about initiating various promotions, including Charlie Sheen Night, taking the Teddy Bear Toss from Canada, and bringing a live Condor to a game only to have the bird break free & sit on the bench for a youtube clip that wound up on ABC’s Good Morning America. Riley talks about the tasks in front of the team in terms of ensuring that Bakersfield is a hockey town despite the arid temperature.
VP of Partnerships & Strategy at Adrenalin, Bryan Kimball has helped some of the largest professional teams in the country realize and re-establish their brand identity with fans. Kimball talks about advertising, fan perceptions, how giveaways can harm a brand’s value, and feel for logos.
Christine Stoffel is at the forefront of founding & developing the premier information technology conference in the country for professional teams and college athletic departments. The SEAT Conference has already gained a reputation for engaging IT professionals, working through various issues, as dynamic pricing, WiFi and other technology transform the fan experience at the ballpark.
Guest relations may be one of the saving graces to protect the in-stadium attendances for all professional and college sports. Guest Relations Expert Anthony Cangelosi has both a background in professional sports sales, and secret shopping at large stadiums & venues. Cangelosi talks about some of the ways that third party vendors may be damaging a team’s relationship with the fan without the franchise ever knowing it.
Sr. Associate Athletic Director of External Relations Paul Ladwig oversees one of the more dynamic university athletic department revenue streams in the country at Fresno State. Ladwig talks about how the 1990s model of FBS before others made it cool. Ladwig talks about his philosophy on sales, especially reducing the amount of papering the city and how success means team work, thus it starts at hiring the right people.
The Golden State Warriors have achieved some remarkable ticket sales goals in 2012-13, and one of the members of the team responsible is Account Executive Andrew Rossi. The NBA team was highlighted in the Wall Street Journal for their efforts to win in sales despite the product on the court. Rossi talks about engaging customer service, trying to seek out what the customer really wants through a conversation, and doing whatever it takes to ensure quality for each customer down the road.
Sr. Director of Tickets for the Myrtle Beach Pelicans Zach Brockman talks about engaging fans and customers long term. Brockman speaks about the methodology behind training his new hires, how as a student of both GameFace, Inc., and Jon Spoelstra’s books, in the world of ticket sales & professional sports.
Preston Shytle comes from the third party ticket sales model at the Aspire Group into his current position as director of development at the University of Maryland. Shytle talks about the current annual giving model, and developing a sales mentality of customer service.
Andrew Doeschot has risen through the St. Louis University Athletic Department ranks from his start at the ticket office to his current role as an associate athletic director. Doeschot talks about the ticket sales impact of hiring the late head men’s basketball coach Rick Majerius had on the Billikens. Doeschot also discusses the role of the athletic department within the university’s mission and maintaining expectations while keeping within a budget.