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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 26, 2016

Tera Black sits in a unique position as one of the few female executives running a professional hockey team. Black has been part of the WCHL, ECHL & AHL as a Chief Operating Officer. Black discusses the Charlotte Checkers' transition last year from Time Warner Arena to Bojangles Coliseum, as well as the flexibility it allowed during the schedule. Black shares her focus on how the Checkers have been able to target mothers in the area, bringing out the ultimate group sales decision-maker, as well as her thoughts on unique work-life balance with her sales staff in the office. Twitter: @TeraBlack

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