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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 21, 2016

Recognizing some of the issues facing her own generation and the uneasiness with sports sales, Layna Carnicom has embraced getting out of her comfort zone. Carnicom discusses some of her own original misconceptions in the sports market place, especially when it comes to learning to sell season tickets, groups, and mini packs. Carnicom talks about her frustration with some of her sports management classmates who want to go into "sports marketing" but cannot define it, as well as what her growth in the business has given her in terms of perspective.

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