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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 14, 2016

Sports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team's deck. Hurley discusses how some of the old ways of thinking, especially when it comes to product level sponsorships, are no longer relevant and must be done al la carte. Hurley talks about an issue of whether the buyers, some being older, understand new technology enough to invest in it as an advertising medium, as well as some of the demographic problems facing NASCAR down the road with young people. Twitter: @mhurley1

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