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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 20, 2016

The role and legacy of Canadian sports business is a very proud one, but according to Cary Kaplan, the low-key demeanor of those executives in the Great White North often keeps them from being fully recognized down in the United States as leaders. Kaplan discusses marketing and revenue generation theories when it comes to sports teams, as he not only leads a consulting group, but also as president and general manager of the ECHL Brampton Beast. Kaplan discusses engagement of the fan, and the issue of franchises departing too quickly on a fan base. Twitter: @Cary_Cosmos

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