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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 13, 2016

Blood, sweat and association equity are part of Jimmy Smith's gameplan to push the social media digital side of college athletic administrators into the forefront of professional development. Smith talks about his lobbying efforts with his fellow digital collegiate professionals into building an affiliate association under NACDA of their own, as well as some of intangibles of why its necessary. Smith discusses how far digital marketing has come in the last few years for athletic departments, and where it is headed. Twitter: @TheJimmySmith

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