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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 13, 2016

The New York Lizards have established themselves as a professional lacrosse dynasty over the past 15 years, winning the Major League Lacrosse championship three times. Jason Velez has been part of that wave over the past 2 years, and shares his vision of where the Lizards have created a foothold with their brand. While the game of lacrosse may be somewhat niche, Velez talks about the opportunities that exist in selling the game to its most rabid fans, the young club lacrosse players in the New York/Long Island area. Velez discusses how he pushes younger account reps toward more efficient sales calls, as well as the dynamics of group sales overall. Twitter: @JasonVelezNYL

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