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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 14, 2016

If there's one person who can own a room simply by walking into it, Wayne Stickney has that title outright. Long Beach State's Sr. Associate Athletic Director for Major Gifts & Revenue Acquisition, "The Stick" talks about how to engage donors from the lowest giving levels and earn their trust enough to build a base of solid support through a multi-level, multi-year engagement. Stickney discusses some of the ways that he has learned to embrace change, as well as handle expectations of those above him with the realities of financial gift support when it comes to the budgetary process. Stickney chats about his overall vision for athletics as a community relations tool, as well as how he views the professional development of those he supervises in the department. Twitter: @Styckrunner

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