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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 29, 2016

From ticket sales to development, Michael Espada charts his course for how he sells both the immediate buy and the long term ask in college athletics. Espada shares his insight into the development process, including the length process of major gift fundraising. But that doesn't mean that Espada has forgotten his roots, going back to helping form one of the first in-house ticket models for college athletics. Espada talks about the challenges of getting administrators on board with paying a commission-structure, as well as initiating sales in renewal cycles. Twitter: @82Nole4Life

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