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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 8, 2016

Brett Zalaski returns to the podcast, after last being on 2 1/2 years ago, when he talked about sales growth and training on Ep. 368. Zalaski now speaks about his adventurous 2015 training campaign, as well as an extensive talking about the 2015 Sports Sales Boot Camp that he hosted in San Francisco in front of 300+ young sports professionals working in the field today. Zalaski discusses how getting "clams" to be talked about has been a great thing, how he continues to change up his sales training, and why PowerPoint presentations lack a lot of sincerity as an education tool. Zalaski gets into the world of social selling, applying it to ticket sales, and what future ticket sales reps will look like, from blogging to social to other types of content, in order to move more product for the franchise. Twitter: @bzalaski

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