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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 5, 2016

This is probably one of the deepest conversations had on the podcast about LinkedIn Sales Navigator, as told by brand evangelist Mario M. Martinez, Jr., who doesn't work for the company but swears by the product. Martinez, Jr. offers up various ways in which the Sales Navigator tool can retrofit any sales floor trying to utilize both SSI and engagement on social media, as well as slays some of the various misnomers that usually stand in its way for being implemented. To Martinez, Jr., the path to adoption starts with understanding how each person has been trained to use sales tools available, whether that's social selling or cold calling telephone. Martinez, Jr., breaks down some of the stereotypes backing both sales methodologies, taking a top-down approach to changing the mindset of to get sales departments on the right path. Twitter: @M_3jr LinkedIN: https://www.linkedin.com/in/mthreejr

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