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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 29, 2016

As Super Bowl 50 nears, so does the main event for SAP in terms of fan engagement. Ward Bullard is SAP's Vice President of Sports & Entertainment, overseeing from concept to rollout of the Fan Energy Zone, which is expected to be a highlight of the entire SB50 week. The Fan Dome, in the heart of San Francisco's Super Bowl City, will hold a 40-foot tall Fan Dome, allowing fans to become players as they step into an interactive gaming experience, along with a Fan Wall, a 50-by-15 foot video wall that will capture and display fan gaming highlights. Bullard discusses the implementation of the entire SAP Hana data backbone for the Fan Energy Zone, as well as how smart interactive concepts are revolutionizing the sports fan experience landscape. Twitter: @WardBullard

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