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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 15, 2016

The National Rugby League (NRL) is the top league of professional rugby clubs in Australasia. General Manager Dave Harris manages 39 staff across both the Marketing, Content & Digital and Club & State Services divisions out of Sydney, Australia. Harris talks about the growth of club memberships across league from 252k in 2014 to 294k in 2015, and the deep impact that Origin has on the NRL brand, especially through its digital channels. Harris explains negotiating with Channel 9 and producers to create a Reality TV Series premiering in 2016, as well as driving grassroots participation and connection to NRL through new online program. Twitter: @daveharrisAUS

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