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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Page 1
Jan 8, 2016

There are many cross-sections of the sports business environment, but none are probably as bizarre as the true urban legends of the past. Arnie "Tokyo" Rosenthal is a part of that rich history, with his ability to con himself through New York Yankees media relations from 1977 to 1984, as a member of the media. Rosenthal relates his story of getting the ultimate access pass, and seeing some of the legends of baseball up close and personal, while also honing his photography skills. Rosenthal talks about the time he met Roger Maris and Mickey Mantle in 1978, even getting his picture snapped with them, as well as seeing "The Boss" George Steinbrenner in an adjacent luxury suite. Rosenthal was never caught, quitting the con game on his own terms after the 1984 season, but ended up confessing over a decade later to some of the former Yankees brass for a few lasting laughs. Twitter: @TokyoRosenthal

Arnie's memoir, A Fauxtographer's Yankee Stadium Memoir, is available at Amazon.

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