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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 4, 2016

David Sher has several years of experience on the primary side of the market, working not only in sports with the Washington Nationals, but also at Live Nation, as well as consulting for various venues. Sher doesn't necessarily agree with the idea that the secondary market is fan-friendly, especially when it comes to brokers and the splits between earnings that the promoter/performer receives compared to the profits made by resellers. Sher discusses his position on the podcast, which creates a great debate on what is both ethic, as well as fits within commerce, when considering how tickets are bought and sold. Twitter: @DavidSher

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