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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 30, 2015

Andy Dolich's career has spanned over 40 years, with just about every type of sport imaginable. Dolich recalls his early days with the Philadelphia 76ers, Maryland Arrows, Washington Capitals and Washington Diplomats. But Dolich's 15-year stint with the Oakland Athletics helped set him apart, revitalizing the Bay Area Major League Baseball team that only 326 season tickets, increasing it to over 16,000. Dolich refined the Athletics into "Billy Ball" with a marketing campaign that is credited with rebranding the entire ball club into the image of then-manager Billy Martin. Dolich shares his insight into the growth of sports marketing, especially gaining shared knowledge through peer-to-peer industry conferences, as well as his short-time at the Golden State Warriors. Dolich talks about how the relocation plans of the Vancouver-to-Memphis Grizzlies came about, as well as his tenure with the San Francisco 49ers. Twitter: @Koufish

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