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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 7, 2015

The Aspire Group has made great strides into developing U.S. sports sales techniques in the Australia sports market. Overseeing those efforts has been Ben Pincus, along with his wife, Nicole (who was interviewed on Ep. 78 of the podcast when she was at the Atlanta Motor Speedway). Ben Pincus illustrates some of the misconceptions about selling in the Australia sports market, as well as assets that Oz has to offer. Pincus shares his insights into telephone and group sales, two practices that are uncommon in Australia, but taking hold through the Aspire Group's efforts. Twitter: BenPincus

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