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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 4, 2015

Robin Monsky has worked at four World Series, seven Super Bowls, one Davis Cup Final, several NCAA regional basketball tournaments and the 1996 Olympic Games in Atlanta (Press Chief, Centennial Olympic Park) and currently represents clients and events ranging from The Chicago Marathon and the Harlem Globetrotters to the Laureus World Sports Awards and ESPN. Monsky talks about her time with the Atlanta Braves, as the first woman in baseball to travel with a team full-time as their PR director, the relationships between reporters and PR directors in pitching stories. Monsky shares her insights into how social media has expanded the playing field in terms of who is determined a member of the press as well as the Centennial Olympic Park bombing, including the 24/7 news cycle that encapsulated Atlanta for two days during that time. Twitter: @SportyRobin

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