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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 19, 2015

The National Association of Collegiate Directors of Athletics (NACDA) is the premiere event for college athletic department professionals, with a 12,000+ membership base and an annual 9-day conference that stretches out over 6,000+ attendees for 15 affiliate associations. Chris Green oversees the corporate sponsorship portion of NACDA, as well as its 15 associations, including the newest, the National Association of Athletic Ticket Sales & Operations (NAATSO). Green talks about sponsorship components which matter to both the vendor and the attendee, as well as the new principle of transforming a conference sponsorship into a year-round branding tool for the corporate partner. Green shares his thoughts on the lifespan of conference trade shows or booths in general, as well as helping discover what translates to R.O.I. for the vendor when sponsoring a segmentation of the industry. Green presents the overall challenge that's a "good problem to have" where NACDA and its affiliate associations have started to swell and cause overflow issues for their hotels, creating the issue of whether to move more toward a convention center model for future conference sites. Twitter: @ChrisGreen_3737

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