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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 12, 2015

The global power of social media has helped smaller NCAA Division I conferences equal the playing field, and Steve Chen is one of the key examples of harnessing that power for the 9-school Big West Conference. Chen shares some of the ways in which his role is defined by expanding awareness and attention of specific branding mechanisms, as well as highlighting various individual efforts of student-athletes. Chen talks about some of the pitfalls of having a school that is up to 3-hours behind other schools, but also some of the ways that they are not left behind in media attention by the conference overall. Chen provides examples of his attitude of being willing to help out regardless of the job role, including overseeing ticketing for conference tournaments. Twitter: @BigWestMD

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