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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 7, 2015

Racing has grown from a Post-War activity into a booming, multi-billion dollar economic engine that has more Fortune 500 companies affiliated with it than any other sport throughout the world. Tim Frost, publisher of the National Speedway Directory, provides perspective on how the world of racing has grown up since the 1950s-1960s popularity boom, as well as some of its growing pains during the 1990s-2000s. Frost shares his viewpoint on the value of membership within the racing community, and how a lot of the ways that racing has developed a core relationship with its fanbase. Frost talks about some of the factors involved in how racing has established a foothold on specific areas, as well as the complication of learning how to draw a crowd effectively through marketing.

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