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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 30, 2015

Part of Rob Kelly's watch over the Notre Dame ticket office is looking out for multiple instances of fraud, some of it coming from sophisticated runs by organized crime in Chicago. Kelly describes some of the steps that he has to undertake in order to ensure protection of the Notre Dame brand, as well as achieve clean entry for patrons to games. Sometimes, this means that there are fans going to Notre Dame Stadium who are out large amounts of cash because they purchased from a scam artist. Kelly talks about various issues that stem from helping sell the Notre Dame brand, including the massive consecutive games sell-out streak for football, as well as developing a holistic pricing mechanism that works efficiently with transparency to the consumer. Kelly also presents his thoughts on why ticketing is a trade, and something that is highly valuable as an apprenticeship. Twitter: @RobMKelly

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