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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Sep 18, 2015

As Todd Rahr steps down from his 12-year positon at the top of the Boise Hawks Single-A baseball team, he comes on the podcast to share his thoughts on the industry. Not all of them are good ones, especially when it comes to the question of whether fans are consuming a sports product, or just an entertainment product. Rahr speaks on the idea of "gifting" fans with Bobbleheads, discounts on concessions and where the focus on the selling of season tickets, mini-plans or group tickets. Rahr gives his impression on the Boise Hawks' decision in 2015 to drop all play-by-play radio broadcasts entirely, and whether that decision could be costly toward building fans down the road. In a stadium of 3,500 where there are only 38 total regular season games, Rahr presents several issues that come from selling out in limited capacity. Twitter: @ToddRahr

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